B-to-C Events Archives - Page 9 of 22

The Brief: Germ Zones and Cardmember Cafés

This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés.

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B-to-C Events

Photos: How 20 Deadpool Variants Took Over Manhattan During New York Comic Con

New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is. Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine” […]

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B-to-C Events

Citi Resurrects its Sound Vault Platform with an Intimate Jack Harlow Show in Brooklyn

When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. The occasion marked the revival of the Citi Sound Vault concert platform after a four-year hiatus and took place at the historic Brooklyn Paramount, which reopened this year after a multimillion dollar renovation. […]

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B-to-C Events

Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour, which […]

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B-to-C Events

EXCLUSIVE RESEARCH

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Fortune 1000 Insights. From spending, […]

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B-to-C Events

Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, […]

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B-to-C Events

The Brief: ‘Overnightmares’ and Boring Phones

This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite.

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B-to-B Events

Meet the Honorees: The 2024 Watchlist

30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. And what our people are seeing is that certain people at certain brands are making big lifts for their companies and, as a result, for the entire industry. There are […]

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B-to-C Events

From Barbie Pop-ups to College Tours, Inside Stanley’s ‘Learn More’ Experiential Strategy

Fans of Stanley’s tumblers and drinkware products are dedicated. They post about their cup collections on social media and keep up with new releases, particularly brand collabs and movie tie-ins, like Sunday’s release of the Stanley x “Wicked” collection of Quenchers inspired by the upcoming film’s Elphaba and Glinda characters. The limited-edition green and pink […]

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B-to-C Events

SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was […]

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