B-to-C Events Archives - Page 8 of 18

It’s the Summer of School Buses: Insights and Tips Around This Trending Tour Vehicle

School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along […]

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B-to-C Events

The Value of Co-branded Experiences: Five Ways Brands Partnered on Pop-ups and Tours

When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products? […]

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B-to-C Events

Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23

National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content […]

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B-to-C Events

The Brief: Flavor Fantasies and GenAI Lofts

This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.

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B-to-C Events

Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest, Aug. 16-18, in New York City. What’s being referred to as the new Comic-Con for sports fans, the event attracted more than 70,000 sports fans and collectors to the Javits Center, […]

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B-to-C Events

Field Report: Feeling the Grind at Mike’s Hard Lemonade’s ‘Jobstacle’ Course

With Labor Day around the corner and survey results revealing that more than half of Americans think their job is harder than other professions, Mike’s Hard Lemonade teamed up with actor and former odd-job man Lamorne Morris to put New Yorkers to work. On Aug. 20, as an extension of its “Hard Days Deserve a […]

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B-to-C Events

How Back-to-School Skincare Purchases are Driving CeraVe’s First-ever Mobile Tour

To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap […]

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B-to-C Events

Castles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event

It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design […]

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