B-to-C Events
-
B-to-C Events
How Verizon’s First Super Bowl FanFest is Going Beyond NOLA
As the Official 5G Network of the NFL, Verizon has partnered with the league to power new experiences and connect football fans with the action this season, but the brand is ramping up the hype around Super Bowl LIX,
From
-
B-to-B Events
People’s Choice: Our Top 10 Most-read Stories of 2024
Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following […]
From
-
B-to-C Events
Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field. ALTEC LANSING The industry […]
From
-
B-to-C Events
Best of Festive Season: Barbie’s StreamHouse, Coke’s Holiday Train, Dior’s Perfumery and More
The holidays are upon us, and once again, the industry is rising to the occasion to deliver a range of events and activations that are illuminating the season alongside their products and services. Per usual, we’ll bypass coverage of the city tree-lighting ceremonies, corporate galas and virtual gift shops in favor of hands-on brand experiences […]
From
-
B-to-C Events
The Brief: Snail-drawn Carriages and Krampus Bars
This week’s hot takes on hot topics in experiential marketing cover Krampus Bars, “Garriages” and Squid Gamification.
From
-
Agency Life
Agency Leader Chats: Changes, Culture, Themes for the Year Ahead
The outlook for agencies is “steady.” Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as […]
From
-
B-to-C Events
Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors’ formula for kefir from the mountains of the […]
From
-
Agency Life
5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. It’s a partnership and evolution for both companies, as the worlds of immersive theatre […]
From
-
Agencies
Chief Marketer Unveils 2025 Agencies of the Year
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.
-
B-to-C Events
Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom
Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets […]
From
