B-to-C Events Archives - Page 10 of 30

CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL

The momentum behind personal finance education is growing, and Intuit is joining the movement with a CSR mission and event series. Timed with Super Bowl LIX, the global financial technology platform launched a national Financial Literacy Forum series in collaboration with the NFL and its Inspire Change social justice initiative. The series aims to introduce high school students around the country to essential financial skills and concepts through hands-on education sessions and tools powered by Intuit for Education.

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B-to-B Events

Sweet Relief: Eight Ways to Build a Zen-inspired Brand Experience

The world could use a collective deep breath right about now, and brands are responding with Zen-inspired experiences designed to put consumers at ease. As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, they’re creating sanctuaries where attendees have an opportunity to get present […]

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B-to-C Events

The Brief: Data Banks and Teddy Takeovers

This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.

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B-to-C Events

AI-driven Experiences

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events […]

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B-to-C Events

Wedding Event Activations: Brands from Cheetos to Tinder Help Couples Say ‘I Do’

Weddings are special no matter where they take place, but more and more, brands are stepping in to enhance them and become a permanent “guest” in one of life’s biggest milestones. Some companies go the traditional wedding route, while brands remain true to their core products and messaging, and as a result, often go viral […]

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B-to-C Events

NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

The 74th annual NBA All-Star Game and its new mini tournament format received some harsh criticism, but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. 14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, […]

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B-to-C Events

The Brief: Third Nipples and Duo’s Death

This week’s hot takes on hot topics in experiential cover Duo’s death, Third Nipples and pop-up radio stations.

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B-to-C Events

Opportunistic Stunts

Experiential stunts used to be executed for the sake of causing a stir, but marketers are replacing the “just because” approach with more research-driven tactics. By tapping into data and audience pain points, savvy brands are pouncing on the opportunity to craft more meaningful stunts that offer both relevance and wow-factor. Let’s look at the […]

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B-to-C Events

Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA

Super Bowl LIX brought a week’s worth of events to New Orleans, and while we hit 15-plus experiences, we couldn’t squeeze them all in. Explore 16 more activations that delivered engagement ahead of the Big Game.

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B-to-C Events

Super Bowl LIX: PepsiCo Leans into NOLA Cuisine and Culture at the Chips & Sips Quarter

At last year’s Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip, one of the weekend’s most popular pop-up experiences. (After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?) […]

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