Agency Life
-
Agency Life
Guest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.
From
-
Agency Life
Canadian Olympic Committee Collaborates with Mosaic on Canada Olympic House in Paris
National hospitality houses at the Olympic Games were once landing points for athletes, support staff and families. But over the years, they’ve evolved into ecosystems for partnerships and engagement. At the Paris 2024 Olympic Games this summer, national houses are expected to make a grand post-pandemic return—among them, Canada Olympic House, which is being produced […]
From
-
Agency Life
AI Amendments are Coming to Your Supplier Agreements: How to Prepare
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. But a new regulatory chapter is upon us as the EU considers the […]
From
-
Agency Life
April: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Rebrands Exhibit Partners has announced that, after 20 years, it will now be doing business as Storylink Creative, adding brand development, competitive analysis, data, and video and digital production to its existing exhibit […]
From
-
Agency Life
Guest Column: Five Insights on Measuring DEI in Events
There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.
From
-
Agency Life
Agency HR Update: Hiring and Retention Trends
In our 2024 Agency Business Outlook report, agency leaders report that hiring continues to be one of the top three investments they are making, with special focus on creative, account services and production roles. But across the country, hiring and retention trends amid an ever-evolving workplace continue to have trickle-down influence on the way event […]
From
-
Agency Life
Agency Leader Chats: Changes, Investments and the Economy
From acquisitions to strategic hiring to acting as consultant to the new faces in client organizations, event agency leaders and their employees continue to ride the waves of economic and cultural evolutions. What we’re learning: Partnerships between clients and agencies are viewed as even more valuable than ever on the corporate side due to changes […]
From
-
Agency Life
March: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Acquisitions OBE Worldwide (parent of On Board Experiential) has acquired a majority stake in London-based agency Playmaker Experiential, led by managing partners Ian Hayne and James Hogben. With the deal, OBE expands the […]
From
-
Agency Life
Industry Perspectives: Meet XARA, the AI Intern at Jack Morton
They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA, […]
From
-
Agency Life
Event Ops, Part 1: Insights, Ideas & Tips from the Event Industry Frontlines
From the editors at Event Marketer comes Event Ops, a series of live conversations about event execution, operations and production with the agency ops stars who make so much of the magic happen. Live on LinkedIn February 29, 2-2:30pm ET with Sparks’ Bill Cembor and Mosaic North America’s Greg Wamsley.
From
