Agency Life
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Agency Life
10 Ideas for Elevating Agency Holiday Gatherings
A large chunk of the U.S. may be battling a heat wave, but with planning already underway for agency holiday gatherings, many industry minds are on snowflakes and twinkling lights. Of course, planning an event for event professionals requires a little more pizzazz than your typical corporate soiree. So we gathered some agency intel and […]
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Agency Life
Agency HR Update: Training and Office Trends
Once an event professional, always an event professional. While some seasoned members of the event marketing industry left roles in the wake of the pandemic as they faced instability and the unknown, many have returned this year to what they know (well) and love. It’s one of several people and policy insights we picked up […]
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Agency Life
Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years
From surprising Oprah’s audience with a trip to Australia to launching the Samsung Galaxy Fold at Unpacked, our journey from a two-person event production company to a 100+ person, employee-owned, global experiential agency has been a hell of a ride—one that I’ve had the pleasure (and sometimes pain) of being on for over half of its existence. Reflecting on the last 25 years, here are some lessons that have shaped Agency EA’s culture and grown our strong client relationships.
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Agency Life
May/June: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. She will be based in London and report to Adam Cunningham, chief strategy officer and Kelly […]
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Agency Life
Guest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.
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Agency Life
Canadian Olympic Committee Collaborates with Mosaic on Canada Olympic House in Paris
National hospitality houses at the Olympic Games were once landing points for athletes, support staff and families. But over the years, they’ve evolved into ecosystems for partnerships and engagement. At the Paris 2024 Olympic Games this summer, national houses are expected to make a grand post-pandemic return—among them, Canada Olympic House, which is being produced […]
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Agency Life
AI Amendments are Coming to Your Supplier Agreements: How to Prepare
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. But a new regulatory chapter is upon us as the EU considers the […]
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Agency Life
April: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Rebrands Exhibit Partners has announced that, after 20 years, it will now be doing business as Storylink Creative, adding brand development, competitive analysis, data, and video and digital production to its existing exhibit […]
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Agency Life
Guest Column: Five Insights on Measuring DEI in Events
There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.
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Agency Life
Agency HR Update: Hiring and Retention Trends
In our 2024 Agency Business Outlook report, agency leaders report that hiring continues to be one of the top three investments they are making, with special focus on creative, account services and production roles. But across the country, hiring and retention trends amid an ever-evolving workplace continue to have trickle-down influence on the way event […]
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