Agencies
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Events
How Tetley Created a Zen-Like Pop-Up to Launch its ‘Live Tea’ Product Line
How Tetley Tea created a moment of Zen amid chaos.
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Engagement
Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW
We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.
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Technology
How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
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Engagement
Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
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Agencies
2023 Market Like a Mother Honorees Revealed
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
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Engagement
13 Experiential Brand Activations on the Ground at Super Bowl 57
A roundup of brand experiences at the Super Bowl from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.
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Data & Analytics
Marketers on Fire: State Farm CMO Kristyn Cook
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
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Social
INFOGRAPHIC: 58% of Marketers Are Interested in the Metaverse
January’s Pulse survey provided data points on Metaverse marketing. Here’s an infographic with the survey’s top five date points.
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ROI | Metrics
Three Ways to Tackle Customer Data Hygiene to Boost ROI
How a solid customer data hygiene strategy can help yield higher marketing ROI.
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Engagement
How Automotive Brands Leveraged Tech to Boost Engagement at CES
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.