Topic

Agencies

  • On the Move

    Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

  • GOOD DEAL

    Direct mailers are still pinching themselves to see if the events of the week of May 11 actually happened.On Monday, the Postal Rate Commission recommended

  • Campaign Targets Indulgent Dog Owners

    Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign

  • Picture Perfect

    Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

  • Universal Solution

    In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based

  • The New PMG

    One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

  • Parlez-Vous Francais?

    Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston