Topic

Agencies

  • Building Custom Models for Potential Mailers

    If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing

  • PROMOTIONS: Paint It Yellow and Call It Cheese

    We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

  • Just be yourself: HICKORY FARMS

    When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

  • RadioShack Tunes in a Growth Frequency

    When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

  • DISNEY DIRECT MARKETING

    Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

  • On the Move

    Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

  • Who’s Gray and Gray?

    Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

  • The New PMG

    One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William