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Back to the Drawing Board
Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer
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Tobacco Ad Ban Proposed
The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually
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More Than Points
There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty
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EDUCATION: Mercy Offers DM Specialty
Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating
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America’s Business
For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the
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CONFERENCES: Alarms and Excursions
Our plans when traveling to conferences are usually simple: Attend sessions, meet colleagues, send copy back to New York and sleep.At the Canadian Direct
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The New PMG
One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William
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The Click-Through War
Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,