Agencies
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Agencies
Pac Bell Backs Off Telemarketing Plan
Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with
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Agencies
The New PMG
One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William
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Agencies
Magazine Circulation-Avant-Garde or Antediluvian
The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher
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Agencies
Smart Bombing
The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted
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Agencies
DIRECTNEWSLINE
DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38
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Agencies
Show Me the Money
Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these
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Agencies
RELATIONSHIP MARKETING: Hershel’s New Role
Hershel B. Sarbin, former president and CEO of Cowles Business Media, has a new job. He has joined Marketing 1to1/ Peppers and Rogers Group, a relationship
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Agencies
Well-Done Promotion
If you plan on popping into one of Omaha Steaks’ grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can
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Agencies
Get Off Your Duff – Take Responsibility
Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will