Agencies

• Agencies

  All Mail REVUE

  Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a

• Agencies

  Market Research Spotlights Web Commerce

  Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The

• Agencies

  GO AHEAD They’re Listening

  If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

• Agencies

  Foster & Gallagher Springs Up on the Web

  Foster & Gallagher, Peoria, IL, the megabig horticultural direct marketer, has been taking a slow approach to the Web, but made a major plunge in late

• Agencies

  Troubles Not Over for AFP

  American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by

• Agencies

  CATALOG CAPITAL

  Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

• Agencies

  Right Out of the Banner

  For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products

• Agencies

  B-to-B Catalogers’ Market Leadership May Be Misleading

  For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock

• Agencies

  If Your Caddy Zigs, Does Your Jaguar Jag?

  A brutal question: When was the last time national advertising for automobiles caused you to take any positive action other than stifling a yawn? Or scratching

• Agencies

  What It Means to Mailers

  The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline