Agencies
-
Agencies
Get Off Your Duff – Take Responsibility
Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will
-
Agencies
Show Me the Money
Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these
-
Agencies
RELATIONSHIP MARKETING: Hershel’s New Role
Hershel B. Sarbin, former president and CEO of Cowles Business Media, has a new job. He has joined Marketing 1to1/ Peppers and Rogers Group, a relationship
-
Agencies
All Mail REVUE
Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a
-
Agencies
Market Research Spotlights Web Commerce
Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The
-
Agencies
GO AHEAD They’re Listening
If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is
-
Agencies
Foster & Gallagher Springs Up on the Web
Foster & Gallagher, Peoria, IL, the megabig horticultural direct marketer, has been taking a slow approach to the Web, but made a major plunge in late
-
Agencies
Campaign Targets Indulgent Dog Owners
Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign
-
Agencies
Picture Perfect
Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be