Agencies
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Agencies
Market Research Spotlights Web Commerce
Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The
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Agencies
GO AHEAD They’re Listening
If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is
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Agencies
Foster & Gallagher Springs Up on the Web
Foster & Gallagher, Peoria, IL, the megabig horticultural direct marketer, has been taking a slow approach to the Web, but made a major plunge in late
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Agencies
Troubles Not Over for AFP
American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by
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Agencies
CATALOG CAPITAL
Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies
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Agencies
What It Means to Mailers
The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline
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Agencies
Right Out of the Banner
For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products
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Agencies
B-to-B Catalogers’ Market Leadership May Be Misleading
For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock
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Agencies
If Your Caddy Zigs, Does Your Jaguar Jag?
A brutal question: When was the last time national advertising for automobiles caused you to take any positive action other than stifling a yawn? Or scratching
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Agencies
Tobacco Ad Ban Proposed
The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually