Topic

Agencies

  • DIRECTNEWSLINE

    DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

  • All Mail REVUE

    Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a

  • Market Research Spotlights Web Commerce

    Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The

  • GO AHEAD They’re Listening

    If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

  • Foster & Gallagher Springs Up on the Web

    Foster & Gallagher, Peoria, IL, the megabig horticultural direct marketer, has been taking a slow approach to the Web, but made a major plunge in late

  • People

    Yankelovich Partners Inc., Norwalk, CT, named Dr. Thomas E. Vasquez president/CEO. John Struck, former president/CEO, will become chairman of Yankelovich

  • Well-Done Promotion

    If you plan on popping into one of Omaha Steaks’ grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

  • Get Off Your Duff – Take Responsibility

    Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

  • Show Me the Money

    Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these

  • RELATIONSHIP MARKETING: Hershel’s New Role

    Hershel B. Sarbin, former president and CEO of Cowles Business Media, has a new job. He has joined Marketing 1to1/ Peppers and Rogers Group, a relationship