Topic

Agencies

  • Abacus Report: Catalogs Were on a Roll in ’97

    Eleven out of 13 catalog categories experienced holiday season growth in 1997, with five segments having at least a 13% increase in dollar spending, according

  • Impulse: The Sequel

    Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

  • It’s a Wrap

    The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

  • Metal Mettle

    Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

  • Corporate Gift Program Uncorked

    Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With

  • May & Speh Acquires Sigma Marketing Group

    May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

  • Oops! Catalog Faux Pas

    Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel

  • People

    DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

  • Playing Games in Florida

    Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section

  • Hello, You Failed. Would You Like to Buy a Blender?

    This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened