Agencies

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  Translation Errors

  TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,

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  Card Sharks or Card Guppies-The Song’s the Same

  CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they’re reanimating themselves.But unlike

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  Catalog Sales on Rise: WEFA

  Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

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  High-Tech Firm Starts a High-Tech Campaign

  PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The

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  Brokers Break Bread

  American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second

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  Casting the Net

  Ed Mufson’s company is the ’90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who’s been in retail for 30 years, was thinking of

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  The Sher Solution

  Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

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  Conspiracy Revealed: Intrigue-ing DM Campaign

  He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

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  Introducing the Web Call Center

  Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau

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  Relationship Marketing and the New DM

  This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer