Topic

Agencies

  • High-Tech Firm Starts a High-Tech Campaign

    PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The

  • It’s a Wrap

    The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

  • Metal Mettle

    Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

  • Translation Errors

    TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,

  • Casting the Net

    Ed Mufson’s company is the ’90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who’s been in retail for 30 years, was thinking of

  • The Sher Solution

    Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

  • Brokers Break Bread

    American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second

  • Playing Games in Florida

    Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section

  • Blue’s Clues Land on Campbell Soup and in Subway

    Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated

  • Prizewinning growth

    Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment