Agencies
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Agencies
You Beta, You Beta, You Bet
A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers
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Agencies
Envoy Drives Correspondence Course
We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.
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Agencies
R-E-S-P-E-C-T-What Does That Mean to Us?
Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable
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Agencies
GET promo to give away $164,000 house.
DALLAS – Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That’s what GTE Corp. is doing in a
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Agencies
Singing In Tune
CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement
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Agencies
USPS Kills Auto Day Mail Program
Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto
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Agencies
Sweetening the Pot
Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression
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Agencies
Britannia Cools Its Heels?
Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated
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Agencies
Account-Specific Spotlight: Hartford/New Haven, CT
Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,
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Agencies
Hochberg Made SBA Deputy Administrator
Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.