Topic

Agencies

  • Consumer DM Soars

    Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended

  • Polk Appeals

    L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April

  • GET promo to give away $164,000 house.

    DALLAS – Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That’s what GTE Corp. is doing in a

  • Singing In Tune

    CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

  • Impulse: The Sequel

    Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

  • Corporate Gift Program Uncorked

    Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With

  • Hello, You Failed. Would You Like to Buy a Blender?

    This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened

  • Account-Specific Spotlight: Hartford/New Haven, CT

    Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,

  • May & Speh Acquires Sigma Marketing Group

    May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

  • Oops! Catalog Faux Pas

    Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel