Agencies

• Agencies

  Britannia Cools Its Heels?

  Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

• Agencies

  Hochberg Made SBA Deputy Administrator

  Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

• Agencies

  Columbia House Starts a Positive-Option Club

  Columbia House has introduced “Play,” its first music club to operate on a positive-option basis rather than the negative option most often used by such

• Agencies

  THE DEL POLITO LETTER

  Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

• Agencies

  U.S. Bank Mailing Succeeds Despite Low Response

  Once upon a time there was a direct marketing campaign that didn’t get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that

• Agencies

  Kemmler’s Law

  Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

• Agencies

  Words of Wisdom, 1998 Style

  There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

• Agencies

  NEW LISTS

  Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

• Agencies

  The Mark(eting) of Zorro

  We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs

• Agencies

  Tools of the Trade

  Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database