Agencies
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Agencies
Listen to This-Free Long Distance
A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s
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Agencies
Chicago Internet Guru Jay Gondelman Dies
Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According
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Agencies
Have Book, Will Travel
Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The
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Agencies
Bride of Frankincense
Forget that we just celebrated Independence Day. For some people, it’s never too early to start buying Christmas presents. With that in mind, Old World
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Agencies
Computer Resellers
Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,
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Agencies
Translation Errors
TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,
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Agencies
Card Sharks or Card Guppies-The Song’s the Same
CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they’re reanimating themselves.But unlike
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Agencies
Catalog Sales on Rise: WEFA
Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study
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Agencies
High-Tech Firm Starts a High-Tech Campaign
PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The
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Agencies
P-O-P Gains, But Girds for Tobacco Withdrawal
Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded