Topic

Agencies

  • DMA Names Catalog VP

    The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner

  • You Beta, You Beta, You Bet

    A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

  • Blue’s Clues Land on Campbell Soup and in Subway

    Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated

  • Prizewinning growth

    Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

  • DM Mergers Increase By Almost 100%

    DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

  • R-E-S-P-E-C-T-What Does That Mean to Us?

    Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable

  • Envoy Drives Correspondence Course

    We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.

  • USPS Kills Auto Day Mail Program

    Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto

  • Sweetening the Pot

    Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

  • Britannia Cools Its Heels?

    Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated