Agencies
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Agencies
Much Ado About Privacy
Is it me or have we all started to go off the deep end a bit on the privacy issue?Of late, it seems nary a day goes by that someone from within or outside
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Agencies
Cold Calls, Hot Topics
DIRECT RESPONSE does better in business media than in consumer media. For business, it’s Horatio Alger; for consumers, film noir.Small business publication
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Agencies
Cue the Postman…
FILM FANATICS may be looking forward to picking popcorn and gumdrops out of their hiking boots next month, but the directors of the 25th Telluride Film
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Agencies
Automobile Owners
A NEW SURVEY of women who buy or lease cars indicates widespread disenchantment: Only 57% of the women polled by Good Housekeeping would choose the same
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Agencies
E-mail Takes a Byte Out of Postal
NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question
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Agencies
I Can’t Even Be Bothered to Write a Headline
I’M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York’s Big-105) announcing over
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Agencies
Business Manners for Everyone
THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical
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Agencies
Adding the U.K. to the Data Pool
THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market
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Agencies
Reel Deals
Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the
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Agencies
The USPS Should Take the Lead
THESE HAVE GOT to be frustrating times over at the U.S. Postal Service.First, they demand that you operate more like a business. When you try, they clobber