Agencies
-
Agencies
Fox Hits the Fast Lane
LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the
-
Agencies
Wake up and Smell the Co-Marketing
Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots
-
Agencies
If This Isn’t E-mail Heaven, It Must Be the Other Place
I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my
-
Agencies
Have You Hugged Your Printer Today?
IN THIS AGE of camera-ready art, or direct-to-plate printing, it’s easy for a print house to accept a passive role in a card deck’s preparation. However,
-
Agencies
Awards, Pro and Con
IN OUR OPINION awards programs should present the best work that’s been done, not provoke the question, “Is that the best an awards program can do?”Case
-
Agencies
Virtual Relief
THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet
-
Agencies
Those Crazy, Not-So-Lazy Days of Summer
CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches
-
Agencies
Shop and Win
Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card
-
Agencies
A Customer in the Palm Is Worth…
JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.