Agencies
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Agencies
Establishing a Relationship Marketing Program
THIS IS PART TWO of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing” (McGraw-Hill).Much
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Agencies
Adventure Girl
SHE MAY NOT be faster than a speeding bullet and more powerful than a locomotive, like Supergirl, but in her own way Lisa Mullen is Adventure Girl-or,
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Agencies
Fox Hits the Fast Lane
LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the
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Agencies
Wake up and Smell the Co-Marketing
Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots
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Agencies
CDW Computer Plans Branding Campaign
DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an
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Agencies
Those Crazy, Not-So-Lazy Days of Summer
CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches
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Shop and Win
Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card
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Agencies
If This Isn’t E-mail Heaven, It Must Be the Other Place
I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my
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Agencies
Have You Hugged Your Printer Today?
IN THIS AGE of camera-ready art, or direct-to-plate printing, it’s easy for a print house to accept a passive role in a card deck’s preparation. However,
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Agencies
Awards, Pro and Con
IN OUR OPINION awards programs should present the best work that’s been done, not provoke the question, “Is that the best an awards program can do?”Case