Agencies

• Agencies

  An Appropriate Gesture

  TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the

• Agencies

  Account-Specific Spotlight: Washington D.C.

  These are the salad days for our nation’s capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More

• Agencies

  The New Select

  ARE YOU WONDERING why that top-performing list you rented in 1997 just didn’t cut the mustard this year?One answer: Take a closer peek at where those

• Agencies

  Wallace, Wright Together at Last

  PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month’s roundup of DM coverage in the mainstream

• Agencies

  Directnewsline

  Reader’s Digest Plans Global Change THE READER’S DIGEST Association, Pleasantville, NY, is planning a global reorganization aimed at revitalizing the

• Agencies

  Chugging Along

  Jim Page doesn’t think much about the breakfast table these days. Page is the ringleader for Dean Food Co.’s $13 million rollout of Milk Chug, resealable

• Agencies

  Sound & Vision

  BOSTON ACOUSTICS INC., Peabody, MA, makes high-end speakers for car and home. With the rise of the PC, it hit upon a new market: computer speakers. But

• Agencies

  Two Seattle Utilities Get Bright Idea

  WHILE MARKETERS gathered in Seattle for the National Center for Database Marketing conference and listened to theory and case studies, two of the state’s

• Agencies

  A Gem Too Good to Pass Up

  FOR THE PAST several months, a U.S. Postal Service mailer workgroup has been attempting to identify areas that could benefit most from capital investment.The

• Agencies

  Tracking May Avoid Customer Defection

  IT’S POSSIBLE FOR a company to show increases in both revenue and its customer base and still have a poor retention program.That’s the opinion of Carla