Agencies
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Customers for Life: Applying Relationship Marketing
THIS IS THE FINAL PART of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing”
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Hey, What Ya Wanna Know?
THE PRIVACY PUNDITS are whining about direct marketers in general-and database marketers in particular-having too much of the public’s personal information
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Reel Deals
INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:
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That’s Entertainment
High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit’s biggest races. The Showdown
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Account-Specific Spotlight: Washington D.C.
These are the salad days for our nation’s capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More
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Europe Calling
TO JUDGE BY the way share prices for the sector are dropping, the boom in telemarketing in the United States is over. Whether this is the result of overoptimistic
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ONE AT A TIME
WHETHER YOU LABEL today’s marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the
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Singing a National Anthem
AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner
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Web Site Redux
COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The