Agencies

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  Off the Shelf

  YEAH, THEY’RE mean all right. There’s Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine

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  Chain Link

  Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

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  Resetting the Shelf

  With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

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  Should I Stay or Should I Go Now?

  IF THE FOLKS at Sheraton are trying to build a strong customer relationship with us, they’ve got a funny way of showing they care.Last summer, after attending

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  Leaders of the Pack

  DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp

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  School Days: Reading, ‘Riting and Ride-Alongs

  WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.

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  DB Suits Clothiers

  CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database

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  Go North-With the USPS

  THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban

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  Direct Newsline

  Trans Union Loses Nod to FTC IN THE LATEST round of a long-running battle, a Federal Trade Commission judge has ordered Trans Union Corp., Chicago, to

• Agencies

  CBS Casts Eye On Promotion

  Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its