Agencies
-
Agencies
Wall Street Weak
IN JULY, THOUGH I hardly belonged in their company, I found myself at a dinner with several investment analysts. All exuded what Mark Twain called “the
-
Agencies
ALL TOGETHER NOW: JIM NOONAN, VICE PRESIDENT, COMMUNICATIONS
This summer’s blockbuster from Warner Bros. Studios and Warner Music Group didn’t feature any explosions or gunfire, but it did result in a lot of hits.Cross
-
Agencies
Leather and Laces
A QUIRKY MAIL OFFER from software manufacturer Symix generated giggles, interest and more than six times the number of prequalified leads expected. The
-
Agencies
Off the Shelf
YEAH, THEY’RE mean all right. There’s Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine
-
Agencies
Leaders of the Pack
DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp
-
Agencies
Should I Stay or Should I Go Now?
IF THE FOLKS at Sheraton are trying to build a strong customer relationship with us, they’ve got a funny way of showing they care.Last summer, after attending
-
Agencies
School Days: Reading, ‘Riting and Ride-Alongs
WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.
-
Agencies
Go North-With the USPS
THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban
-
Agencies
Under the Mistletoe: M&M/Mars Launches DR Promo
WHO ATE Santa’s Miniatures?That question will appear on 13 million packages of Mars Miniatures this holiday season, courtesy of a partnership between
-
Agencies
Accelerated Growth: HOWARD KATZ, VICE PRESIDENT OF CIRCULATION
Sometimes you can judge a book by its cover, or at least its name. Take Boston-based Fast Company, for example: One can’t discuss the business magazine