Agencies
-
Agencies
Oldsmobile Launches Multimedia DR Blitz
OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families
-
Agencies
The New Direct Marketers
MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen’s job is pretty narrowly defined; a major part is
-
Agencies
Eye in the Sky
RBIS’ SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization’s core file of
-
Agencies
Ten Years After
Oh no, is it really October already?We’re not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we’ll have to
-
Agencies
Direc Newsline
Deutsche Post Will Buy Global Mail DEUTSCHE POST A.G., Bonn, Germany, is entering the private market for international mail by acquiring Global Mail Ltd.,
-
Agencies
A THIRST FOR FRESH BLOOD
COPYWRITERS were never a dime a dozen. But it used to be that for every Bill Jayme who had retired, there was a Rosalie Sachs Levine in her prime, and
-
Agencies
Track It or Forget It
LIFE IS FULL of ironies. Here’s one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis
-
Agencies
Sprint Calls on B-to-B Customers
SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business