Agencies
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Agencies
Track It or Forget It
LIFE IS FULL of ironies. Here’s one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis
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Agencies
Block That Call
CHICAGO-BASED AMERITECH unveiled a service in Chicago and Detroit last month specifically designed to block telemarketers’ calls. The company is the first
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Agencies
Brazil and Argentina Mull Privacy Bills
THE GOVERNMENTS OF both Brazil and Argentina are considering privacy legislation that could lead them further away from the U.S. privacy model, and closer
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Agencies
Same As It Ever Was
WE’RE 10! We’re 10! Oh happy day! Yeah! Does that mean we get to ride our bikes after dark now?OK, so DIRECT is celebrating its first decade of publication.
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Agencies
Insight Promotes Its Web Site on TV
Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site
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Agencies
Who’s Got the Rights? It Might Not Be You
JENNY WAS BUSY manipulating one of the latest photos her agency had purchased from a photographer. Working diligently at the computer, she sat back and
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Agencies
World Wide Web of Legislation
THERE ARE MANY things DMers consider when setting up Web sites. Frames or no frames? Animation and sound or text-only? Get legal advice or go it solo?For
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Agencies
Living Off the Dead
OFFICIALLY, the Dead have been dead for more than three years-but it seems that Grateful Dead direct sales may live on and on.The durable rock band itself
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Agencies
Give the USPS an Incentive to Succeed
THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization