Agencies
-
Agencies
Marketing Outside City Limits
Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be
-
Agencies
Isuzu Taps Database, Gets Big Results
Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s
-
Agencies
What’s Good for the Goose…
Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did
-
Agencies
All of a Piece
We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift
-
Agencies
Spelling Lessons
If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it
-
Agencies
PROGRAM & TIMETABLE
THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,
-
Agencies
One-to-One Lite
The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one
-
Agencies
Cut, Style and Sell
Vain was merely Seattle’s most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business
-
Agencies
Not Ready for Prime Time
DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks