Agencies
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Agencies
The Scoop on the Hoop
FIRST IT WAS rubber chickens that went faster than speeding pullets. Then it was floating 8-balls we were asked to get behind. Now it’s Hula-Hoops.No,
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Agencies
Replay It Again, Sam Goody
THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost
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Agencies
Still in the Race
MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns
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Agencies
Reel Deals
MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written
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Agencies
Global to Market Through Airlines
COMPUTER DIRECT MARKETER Global DirectMail Corp., based in Port Washington, NY, has struck deals with American, Delta and United airlines that will allow
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Agencies
Hyundai Creates Site for Parts Orders
HYUNDAI MOTOR AMERICA launched Hyundai Parts Online, an Internet-based parts ordering system, which it said is the first in its industry. Customers who
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Agencies
Targeting Increases Sampling’s Impact
WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.
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Agencies
No Dark Horse
THE FIRST THING Novus List Management’s president Joanne Capria wants people to know is that her company is no dark horse.”A lot of people say the company
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Agencies
Telemarketing Salary Growth Slowing
THE DAYS of double-digit hikes in telemarketing salaries may be over, judging by a survey from TeleManagement Search, a New York executive search firm.Inbound