Agencies

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  Mileage Melange

  BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

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  Eliot Schein Dies at 58

  VETERAN DMER Eliot DeY. Schein died on April 2 at age 58. During his career, Schein served as president of Schein/Blattstein Advertising, as professor

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  DM Results Up: Survey

  TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates

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  Postal Progress

  IN THE YEARS following World War I, being gay was enough to disqualify people from being postal workers.Case in point: In 1924 or 1925, Henry Gerber,

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  Click and Save

  AN INTERNET SITE that produces coupons from users’ local retailers has begun tests in the Boston area.The site-Coolsavings.com-and Super Coups, Avon,

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  Bell Atlantic Casts Wide Net to Become ISP of Choice

  BELL ATLANTIC is targeting Internet users with two direct mail campaigns. One promotes BellAtlantic.net as an Internet service provider (ISP); the other

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  TV Guide Appoints a Database Manager

  THE TV GUIDE Magazine Group has created a new position for director of database marketing, and has tapped David Bernard-previously the managing director

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  Tick, Tock…It’s the Privacy Clock

  THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think

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  Make It Happen

  Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes

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  Gig Acquires Musician List

  GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last