Topic

Agencies

  • Cork That Bottle

    MAIL ORDER AND Internet sales of alcohol, especially wine, could be chilled by a bill pending in the Senate that would permit state authorities to file

  • List Source

    Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:

  • Knowing Your Market

    A couple of years ago, Scottsdale, AZ-based Premium Cigars International Ltd. latched onto a pretty nifty idea: With cigars already fast becoming a yuppie

  • But Wait, There’s More!

    I’M SITTING HERE admiring my new wireless phone, marveling at the advertising minefield I’ve crossed to get here.The Wall Street Journal says AT&T dominates

  • No Dark Horse

    THE FIRST THING Novus List Management’s president Joanne Capria wants people to know is that her company is no dark horse.”A lot of people say the company

  • LISTLINE

    Cahners and Boucher Merge Databases Cahners Business Lists has combined its Computer Marketplace database with the 1.5-million-name DecisionMaker IT Marketplace

  • Prototype Databases: Try Before You Buy!

    “I’M SORRY, I know you need this customer profile report, but it requires adding a new data source. The marketing database design specs were frozen in

  • USPS Asks to Correct Nonprofit Rate Error

    THE U.S. POSTAL SERVICE has asked the Postal Rate Commission to support a proposal that would correct an error in its nonprofit periodical rate schedule.

  • A Fair Chance for New Media

    FOR EACH OF the past four years I’ve had the pleasure of attending London’s International Direct Marketing Fair, there’s been a cultural milestone or

  • Account-Specific Spotlight: Minneapolis-St. Paul

    Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines