Agencies

• Agencies

  Press: 1 to Build a Relationship

  WE MUST CONFESS we don’t much like informational newsletters and magazines designed to help a company’s customers better enjoy a product or service. As

• Agencies

  DATA DAM

  THE SPATE OF recently introduced privacy legislation may have a flag-waving, feel-good aura about it, but be alert. The direct marketing industry, experts

• Agencies

  Replanting for Garden Botanika

  GARDEN BOTANIKA INC. intends to close almost a third of its retail stores and lay off more than 1,000 workers in the wake of an April Chapter 11 bankruptcy

• Agencies

  Increasing Profits by Not Mailing

  FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,

• Agencies

  Beyond the Bag

  AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic

• Agencies

  LISTLINE

  Focus Direct Buys Creative List Solutions San Antonio, TX-based Focus Direct Inc. has acquired Creative List Solutions, Provo, UT.The transaction delivers

• Agencies

  The Sky’s the Cyberlimit

  IN-FLIGHT CATALOG company SkyMall Inc. has big Internet plans for this year-and will spend $27 million ($20 million more than last year) to see them through.The

• Agencies

  Mailers Kept Their Promise-But Did the USPS?

  DESPITE A YEAR of record mail volume, postal revenue has fallen way below the U.S. Postal Service’s projections of a $200 million profit for fiscal 1999.

• Agencies

  Digital Tributes

  SOMETIMES those 15 minutes of fame come after death.ObitDetails LLC, Chicago, gives families a chance to memorialize deceased loved ones-for all the world

• Agencies

  USPS Plans Mail-Track DB

  THE U.S. POSTAL SERVICE is developing a database that will allow customers to track their own mail and give postal officials a better handle on mail flows