Agencies
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Agencies
Refining Your Systems Proposal
MANAGEMENT IS ACCUSTOMED to seeing systems development proposals that estimate a return on investment. While such projections are more difficult to arrive
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Agencies
On the Road
WHEN ATTENDING the National Center for Database Marketing conference in Chicago this month, be sure to pick up your copy of DIRECT’s Show Daily.In addition
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Agencies
Visiting Dave’s World
IN A WIDE-RANGING keynote address at the recent Catalog Conference in Chicago, Dave Barry for the most part talked about anything but catalogs.And that
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Agencies
The Quick and the Dead
WITHIN 48 HOURS after the notice of my father’s death appeared in The New York Times, my mother received direct mail solicitations offering estate appraisal
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Agencies
PARTNERS IN PROGRESS
UPGRADED SALES and fulfillment automation systems have helped IBM increase sales and cut back-end costs on two lines of midrange computers.Over the past
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Agencies
At the Crossroads
WITH THE millennium only six months away, it might pay to bone up on best practices and get a glimpse into the future of database marketing. And there’s
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Agencies
Universality
Universal Consumer Products Group doesn’t want to be a one-hit wonder anymore.”We used to do one big picture a year, but now we want to broaden our program,”
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Agencies
list source
NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last
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Agencies
Online Marketers Embrace Privacy Standards
IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown