Agencies
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Agencies
TRADE ASSOCIATION: DMA Reforms Committees
In one of the most dramatic reforms in its history, the Direct Marketing Association has created four board-level committees to strengthen its strategic
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Agencies
The European Model
you know how it is in business meetings. Something you say triggers an idea and, whatever the outcome of the original meeting, you come away with a fresh
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Agencies
Looking for Industrial Supplies? Click Here
A lot of industrial marketers are lagging far behind in e-commerce and need an inexpensive way to attract customers. So Paul Baier, chief executive at
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Agencies
Supplemental Coverage: YouZoom helps agents sell insurance online
independent insurance sellers have a new tool at their disposal. Arrowhead General Insurance Agency, San Diego, has launched an online direct marketing
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Agencies
First Gear: Volvo launches Web sites for new models in a multimedia effort
volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo
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Agencies
Catalog Copy That Sings
One of my first jobs in direct marketing was as a freelance writer for retail catalogs. On a quiet night, I could write an entire 32- to 48-page catalog.
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Agencies
MINING MORE THAN JUST DATA
The Beverly Hillbillies weren’t the only ones who saw a bright future in black gold. Realizing that there’s a worldwide market worth some U.S. $200 billion
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Agencies
Letters to the Editor
FAIR IS FOUL I have a bone to pick with Richard Levey and his Yankees column (Loose Cannon, November). A couple of times in the piece he talks about Yankee
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Agencies
Damark Settles Up
In settling a legal action filed by the Minnesota State attorney general, Damark International Inc. agreed last month to end some controversial direct
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Agencies
REGULATORY: Clinton Signs Sweepstakes Law
The Deceptive Mail Prevention and Enforcement Act, which imposes tough new government regulations on sweepstakes mailers, was signed into law last month