Agencies
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Agencies
The European Model
you know how it is in business meetings. Something you say triggers an idea and, whatever the outcome of the original meeting, you come away with a fresh
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Agencies
Looking for Industrial Supplies? Click Here
A lot of industrial marketers are lagging far behind in e-commerce and need an inexpensive way to attract customers. So Paul Baier, chief executive at
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Agencies
The Mall, the Merrier
Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in
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Agencies
Increased Brandwidth :How brand identities can be influenced by data mining.
Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in
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Agencies
Damark Settles Up
In settling a legal action filed by the Minnesota State attorney general, Damark International Inc. agreed last month to end some controversial direct
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Agencies
REGULATORY: Clinton Signs Sweepstakes Law
The Deceptive Mail Prevention and Enforcement Act, which imposes tough new government regulations on sweepstakes mailers, was signed into law last month
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Agencies
MAIL’S LAST CALL? Direct mail fights to hold its own against the Internet
Sure, that young upstart the Internet came into the ring swinging. But direct mail isn’t down for the count – yet.Online DM sales are expected to reach
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Agencies
MINING MORE THAN JUST DATA
The Beverly Hillbillies weren’t the only ones who saw a bright future in black gold. Realizing that there’s a worldwide market worth some U.S. $200 billion
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Agencies
Letters to the Editor
FAIR IS FOUL I have a bone to pick with Richard Levey and his Yankees column (Loose Cannon, November). A couple of times in the piece he talks about Yankee
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Agencies
Drybrough Leaves DMI
Ralph Drybrough, senior vice president of business list services for Direct Media Inc., left the the company Dec. 14, calling into question the tentative