Agencies
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Agencies
Just Look Who’s Invading Our Turf…
IN A SINGLE section of a single issue of The Wall Street Journal were a gaggle of ads that were both naive and assumptive. What a dangerous combination!In
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Agencies
AMA Blasts Opt-in
The American Medical Association opposed government regulations to keep electronic medical records from employers and marketers at a hearing last month.AMA
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Agencies
GOOD WORKS: Crafting Geezer.com
P1OLITICALLY CORRECT it ain’t. Geezer.com is the name of a site – expected to go live in May – that sells handicrafts made by artisans age 55 and older.It’s
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Agencies
Recurring Themes: The buzz from DCI’s recent CRM conference
A NUMBER of recurring strategies emerged at DCI’s three-day Customer Relationship Management Conference & Exposition last month in Chicago.Cutting-edge
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Agencies
A Tale of Two Settees
OFTEN IN THIS SPACE I enthrall (or bore) you with my own tales in the trenches of direct marketing.But as you may have noticed from the last few month’s
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Agencies
Save Your Money
The premise behind CRM is simple: It’s more profitable and efficient to increase sales to established customers than it is to cold-call on strangers.Unfortunately,
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Agencies
The Missing Link
In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing
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Agencies
E Is for E-gregious
HERE’S THE DEAL.Sign up and you get free, yours to download, software that will ensure your privacy on the Internet, allow you to complete Web site and
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Agencies
Is There a Cure for E-mailitis?
An epidemic so severe it makes even a dreaded computer virus seem like a waning common coldONE RESEARCHER suggests that 7 trillion e-mail messages will
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Agencies
DATABASE STRATEGIES: Integrating Marketing Databases With the Web
We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,