Agencies

• Agencies

  A Fluid Web Site

  Several industrial and high-tech giants have teamed up to create an online marketplace for selling industrial fluid-processing equipment.Industria Solutions

• Agencies

  Happy Campers

  Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored

• Agencies

  Germany Imposes Postal Surcharge

  Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in

• Agencies

  Setting the Standard: What’s a “quality” call and how do you get one?

  Defining the “quality” of a telephone contact with a current or prospective customer can be quite a slippery slope. Like other subjective standards, most

• Agencies

  Object Lesson: Software marketer Business Objects gets personal

  Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer

• Agencies

  Class-action Suits `R’ Us

  I’m not a fan of Toys `R’ Us.I think its chairman or president or Grand Kahuna or whatever his title is, is overpaid. I think its icon, that giraffe,

• Agencies

  DraftWorldwide Buys Brand Agency

  DraftWorldwide, the Chicago-based direct response agency, will acquire a majority stake in AG Worldwide, a brand strategy and advertising agency, according

• Agencies

  Creating a Customer Information Management Plan

  Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools

• Agencies

  POSTAL: USPS’ Calendar Mail Rule Draws Ire

  The U.S. Postal Service is under fire by DM trade groups for ruling that most promotional calendars – those without extensive editorial copy – must be

• Agencies

  The DR Learning Curve: Dot-coms should get wise to old TV tricks

  It was “My Fair Lady”‘s Professor Henry Higgins who bemoaned, “Why can’t a woman be more like a man?” Well, why can’t dot-coms be more like direct marketers?