Agencies
-
Agencies
End of an Era: Veteran list broker Ed Proctor dies at 90
Direct marketing lost one of its grand veterans on March 4 when Ed Proctor, who retired from the Guild Co. only last year after 68 years as a list broker,
-
Agencies
Data Dump: Interpretations of new legislation may curtail DM information use
Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the
-
Agencies
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association’s Star Power conference, which will take place May 23-24
-
Agencies
Ampex Ad Headline a Wee Bit too Wee
Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it
-
Agencies
Specialty Catalog Kills Takeover by Golub
Specialty Catalog Corp., South Easton, MA, has terminated its $21.8 million agreement to be taken over by privately held Golub Associates Inc. and its
-
Agencies
APPEARANCES DECEIVE: If You Give a Mouse a Rug…
We confess: We like cute – when it’s done well. And we like kitchen-table start-ups when their success is a surprise to everyone, including the founder.
-
Agencies
Put Your Hand Inside the Puppet Head
A friend and i were discussing the misfiring branding schemes of his company recently.The company had employed several different ad agencies to try and
-
Agencies
INFOMERCIALS: Fake
Americans may have seen it on TV, but that doesn’t mean they want to see it again.A recent survey by St. Louis-based Aragon Consulting Group’s research
-
Agencies
Double Dutch: Critics blast DoubleClick privacy pledge
Although Internet advertising services firm DoubleClick Inc. said last month that it would scrap a plan to merge potentially sensitive consumer data with
-
Agencies
If You Log on Now…: URLs are the newest TV response mechanism
Forget “and if you call now…”Today’s direct response television spots are driving their viewers to Web sites instead of to the telephone.Think “and