Agencies
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Agencies
POLITICS: Donnelley’s Near Miss
Shawn Donnelley, manager of political affairs for Chicago-based R.R. Donnelley & Sons Co., lost her bid to secure the Republican nomination in Illinois’
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Agencies
Book Buyers
America’s quintessential book buyer is a middle-aged woman who lives in a Western urban area.She’s highly educated, with household income above $100,000
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Agencies
NJ Tightens Sweeps Legislation
New Jersey may become the first state to toughen existing federal legislation controlling the direct mail sweepstakes industry.A bill to amend the state’s
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Agencies
`E’ for Effort: E-mail marketers moving to real-time tracking and reporting
E-mail is looking more like snail mail every day.While many marketers continue to determine e-mail success rates solely by clickstream or “eyeball” data,
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Agencies
Rodgers Shutters LR Direct: Veteran broker signs with VitaminShoppe.com
Lesli Rodgers, CEO of LR Direct Ltd., has taken a position with VitaminShoppe.com as vice president, customer acquisition and retention. LR Direct Ltd.,
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Agencies
Living on Borrowed Time
What would you do if you were told your business’s electrical power no longer would work reliably? The power might be on, or maybe not; the voltage might
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Agencies
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association’s Star Power conference, which will take place May 23-24
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Agencies
BOOK REVIEWS: Hedgehogging Bets
The late British political scientist Sir Isaiah Berlin’s famous essay, “The Hedgehog and the Fox,” refers to an old adage: The fox knows many things,
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Agencies
Browsing Buddies
In a move that reduces costs while increasing the frequency of contacts, Agilent Technologies Inc. is encouraging customers to browse with agents online.Palo