Agencies
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Agencies
Hanover Joins Start-up’s Co-op DB
Cataloger/e-tailer Hanover Direct Inc. will allow start-up I-Behavior Inc. to solicit its customers for a new co-op database. Hanover is the first marketer
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Agencies
As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.
Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
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Agencies
Cookies Crumble
as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight – it has five state attorneys general
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Agencies
MaxMatch Factor: Joint venture aids SOHO market targeting
There’s a trade-off in targeting the small office/home office (SOHO) market. While it can be lucrative, prospect information has been available only sporadically
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Agencies
FASHION INSTITUTE OF TECHNOLOGY: DM: A PERFECT FIT
Q: What is the only college to offer a bachelor of science degree in direct marketing?A: The Fashion Institute of Technology.Come again?That’s right.
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Agencies
Opt-out Option
New bill requires financial institutions to obtain customer permission to share dataBanks and financial institutions would be prohibited from sharing
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Agencies
Spinning the Web Across the Pond
You’ve heard the old saying about the United States and Britain being two countries separated by one language. On my latest trip to London for the International
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Agencies
Specialty Catalog Kills Takeover by Golub
Specialty Catalog Corp., South Easton, MA, has terminated its $21.8 million agreement to be taken over by privately held Golub Associates Inc. and its
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Agencies
APPEARANCES DECEIVE: If You Give a Mouse a Rug…
We confess: We like cute – when it’s done well. And we like kitchen-table start-ups when their success is a surprise to everyone, including the founder.