Agencies
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Agencies
NJ Tightens Sweeps Legislation
New Jersey may become the first state to toughen existing federal legislation controlling the direct mail sweepstakes industry.A bill to amend the state’s
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Agencies
REGULATORY: Trans Union Wins Stay of FTC Order
The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans
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Agencies
Sweeps Mailer Hit With $30 Million Settlement
A multistate settlement has required mega-sweeps mailer United States Purchasing Exchange to include clear and conspicuous disclosures of “Sweepstakes
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Agencies
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Agencies
These Boring Times Cry for Humor
Another day. Another plane. Another flight attendant giving safety instructions that everyone – their minds elsewhere – had already tuned out.But suddenly,
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Agencies
Death and the Mailing
It’s often said there are two things in life that can’t be avoided: death and taxes. But a third inevitable item also should be added to that list: direct
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Agencies
Wholesale Hooch
Ever since the passage of the 21st Amendment to the U.S. Constitution repealing Prohibition, selling liquor wholesale has been costly, time-consuming
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Agencies
Apple Pies Charm Core Customers
Pet owners respond to sur-pies mailing.For one pet supply retailer, several thousand apple pies did what coupons couldn’t: they created goodwill among
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Agencies
ORANGE GLO INTERNATIONAL: CLEANING UP
Sixteen years ago, Max Appel went out to the garage behind his Denver home to see if he could create a cleaning product that worked well, smelled good
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Agencies
Mattel Sells Learning Co.
Mattel Inc., Los Angeles, plans to sell its Learning Co. division. The burdensome software unit, acquired last May for $3.6 billion, has been a money