Agencies

• Agencies

  ORANGE GLO INTERNATIONAL: CLEANING UP

  Sixteen years ago, Max Appel went out to the garage behind his Denver home to see if he could create a cleaning product that worked well, smelled good

• Agencies

  Mattel Sells Learning Co.

  Mattel Inc., Los Angeles, plans to sell its Learning Co. division. The burdensome software unit, acquired last May for $3.6 billion, has been a money

• Agencies

  Musical Confections: Just Born hits high notes with Atlantic Records’ help.

  Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand

• Agencies

  TOP OF THE P-O-P

  Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal

• Agencies

  Coolidge Gets Acquired

  Marketing Services Group Inc. bought The Coolidge Co., a list management and brokerage firm that specializes in publishing and fundraising, for an undisclosed

• Agencies

  TRUE CRIME: Pyro Postman Gets Six Months

  Former Chicago letter carrier Larry J. Mack, who was caught red-handed burning undelivered mail in his backyard on New Year’s Day (see Directions, DIRECT,

• Agencies

  DoubleClick’s O’Connor on DMA Board

  Kevin O’Connor, CEO and co-founder of DoubleClick Inc., has been appointed to the Direct Marketing Association’s Board of Directors. O’Connor was appointed

• Agencies

  Behind the B-to-B Boom: DMA’s Wientzen says online sales hit $7 billion last year

  Quick: what’s the hottest DM buzzword – the Web, CRM, viral marketing?Actually, none of the above, to hear Direct Marketing Association president H. Robert

• Agencies

  What’s In-Store: Tips for avoiding hidden in-store sampling costs.

  In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

• Agencies

  Forrester Predicts Dot-com Shakeout

  Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part