Agencies
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Agencies
As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.
Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
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Agencies
Cookies Crumble
as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight – it has five state attorneys general
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Agencies
MaxMatch Factor: Joint venture aids SOHO market targeting
There’s a trade-off in targeting the small office/home office (SOHO) market. While it can be lucrative, prospect information has been available only sporadically
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Agencies
FASHION INSTITUTE OF TECHNOLOGY: DM: A PERFECT FIT
Q: What is the only college to offer a bachelor of science degree in direct marketing?A: The Fashion Institute of Technology.Come again?That’s right.
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Agencies
Opt-out Option
New bill requires financial institutions to obtain customer permission to share dataBanks and financial institutions would be prohibited from sharing
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Agencies
Spinning the Web Across the Pond
You’ve heard the old saying about the United States and Britain being two countries separated by one language. On my latest trip to London for the International
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Agencies
Austin-tacious!: A cast of thousands helped New Line teach the world to shag.
If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me.” With those lines, voiced in a teaser TV
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Agencies
NATIONAL MULTIPLE SCLEROSIS SOCIETY: THE FUTURE OF FUNDRAISING
When the National Multiple Sclerosis Society saw the Internet handwriting on the virtual wall, it looked to the for-profit sector for someone to translate.Last
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Agencies
AGENCIES: Lowe Lintas Buys Stake in Daiko
Lowe Lintas & Partners Worldwide, parent of direct response agency Lowe Direct, will acquire 20% of Japanese agency Daiko Advertising. Terms were not
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Agencies
Musical Confections: Just Born hits high notes with Atlantic Records’ help.
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand