Agencies

• Agencies

  REGULATORY: Trans Union Wins Stay of FTC Order

  The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans

• Agencies

  Unfamiliar Haunts

  Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title

• Agencies

  Sweeps Mailer Hit With $30 Million Settlement

  A multistate settlement has required mega-sweeps mailer United States Purchasing Exchange to include clear and conspicuous disclosures of “Sweepstakes

• Agencies

  These Boring Times Cry for Humor

  Another day. Another plane. Another flight attendant giving safety instructions that everyone – their minds elsewhere – had already tuned out.But suddenly,

• Agencies

  Death and the Mailing

  It’s often said there are two things in life that can’t be avoided: death and taxes. But a third inevitable item also should be added to that list: direct

• Agencies

  Wholesale Hooch

  Ever since the passage of the 21st Amendment to the U.S. Constitution repealing Prohibition, selling liquor wholesale has been costly, time-consuming

• Agencies

  Apple Pies Charm Core Customers

  Pet owners respond to sur-pies mailing.For one pet supply retailer, several thousand apple pies did what coupons couldn’t: they created goodwill among

• Agencies

  ORANGE GLO INTERNATIONAL: CLEANING UP

  Sixteen years ago, Max Appel went out to the garage behind his Denver home to see if he could create a cleaning product that worked well, smelled good

• Agencies

  Mattel Sells Learning Co.

  Mattel Inc., Los Angeles, plans to sell its Learning Co. division. The burdensome software unit, acquired last May for $3.6 billion, has been a money

• Agencies

  USPS Offers Electronic Billing and Payment

  The U.S. Postal Service is offering its customers electronic billing and payment. The new service, called USPS eBillPay, is part of an agreement with