Agencies
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Agencies
The Salary Line: Telemarketing pay grew faster in 1999 than in ’98, survey says
Wages in the telemarketing sector rose more quickly in 1999 than in 1998, but failed to match the double-digit increases of a few years ago, according
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Agencies
Worldata Debuts E-List Exchange
Worldata/WebConnect, Boca Raton, FL, has launched permissionE.com, an e-mail list exchange program for direct and interactive marketers. “The program
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Agencies
Vindigo Seeks Members the Old-Fashioned Way
Direct mail has arrived at the cutting edge. Vindigo Inc., creator of a New York entertainment guide for Palm devices, began a mailing in late April that
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Agencies
God Retain the Queen: New survey offers insight into U.K. CRM attitudes
When it comes to customer relationship management, marketers in the United Kingdom talk a good game, but putting their knowledge into play has proven
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Agencies
CRM? Where’d That `C’ Come From, Anyway? Place?
in case you’ve just arrived from the planet Mars, CRM stands for customer relationship management. Everybody and his brother has jumped on the CRM bandwagon:
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Agencies
VitaminDiscount.com Is Acquired
Omni Nutraceuticals Inc., an online health supplement marketer based in Los Angeles, has signed a binding letter of intent to acquire VitaminDiscount.com
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Agencies
Turn It Over: Experian demands full reporting from credit data subscribers
Experian, the Orange, CA-based credit bureau, is requiring all subscribers to fully report information related to their customer accounts. The shift in
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Agencies
Double Standard
A report rating 30,000 Web sites has found some improvement in online privacy practices. But San Diego’s Enonymous.com, which produced the report, gave
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Agencies
Campaign Management Tools: A Primer
New software can put the edge on your marketing strategyWhat are campaign management tools? What do they do, and who needs them?Campaign management consists