Agencies

• Agencies

  P(l)ush E-mail

  Problems facing Vermont Teddy Bear’s call center, which handles both inbound calls and e-mail, evoke “Goldilocks and the Three Bears.” At peak times the

• Agencies

  e-tailing: Making Light of Prospecting

  TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer

• Agencies

  The Fear Factor

  Online consumers are not averse to revealing personal information, but they are concerned with how companies use that data, according to a new report

• Agencies

  Car Dealerships

  Auto industry consulting firm J.D. Power and Associates estimates that 5% of new vehicle sales will be closed online this year as the boom in Internet

• Agencies

  E-MAIL MARKETING: Data for Dollars

  It could put a whole new spin on data collection. E-mail marketing site MoneyForMail not only asks consumers for permission to collect personal information,

• Agencies

  HGL Book Review xxxxx

  Testing is nothing new in the world of direct marketing, but Radio Direct Response is putting a unique spin on experimentation by creating G- and PG-

• Agencies

  PRC: Cut Bulk Rates

  The Postal Rate Commission has recommended a 13-cent cut in the Bulk Parcel Return Service rate the U.S. Postal Service is charging continuity mailers

• Agencies

  Beauty’s in the Eye of B-to-B

  After making cosmetics available to the general public through cyberspace last year, Beautyjungle.com wants to get a piece of the more glamorous – and

• Agencies

  Canada Online: AOL Canada CEO on being wired in the Great White North

  Although Canada lags behind the United States in Internet use in general and in e-commerce in particular, about twice as many Canadians bank online as

• Agencies

  USPE Considers More Layoffs

  More layoffs are being considered after mega sweepstakes mailer United States Purchasing Exchange was required last month to pay $30 million in a multistate