Agencies

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  Slack Pack

  When we discuss what doesn’t make creative hot, we’re usually talking about a campaign that doesn’t earn an acceptable response rate or a concept that

• Agencies

  VIRAL INVASION: Alloy.com Taps School Spirit

  School spirit is alive and well and thriving on the Web. Direct mail catalog and Gen-Y membership site Alloy Online (www.alloy.com) proved it this spring

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  ACQUISITIONS: InfoUSA Buys Getko Direct

  InfoUSA, Omaha, NE, acquired Getko Direct Response of Canada from Cendant Corp. for $1.6 million. Getko, a Canadian list and data processing supplier,

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  Musical Downloads

  Amid all the controversy over pirating recorded music on the Web, one online music merchant has turned up the volume on its marketing efforts.Takeoutmusic.com,

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  Off Target

  I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

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  Grocery Express

  ShopLink.com, the online grocery shopping service, is planning a major expansion in which teleservices and the Internet will be linked.The Westwood, MA-based

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  CompUSA Reshuffles Its Help Desk

  CompUSA Inc. is moving its teleservices help desk program online as part of a new plan that will cut 1,500 store and support positions while adding 650

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  Holt Would Ban Cell Phone Ads

  Rep. Rush Holt (D-NJ) was drafting legislation at press time that would ban the sending of unsolicited advertisements to cell phones.Numerous ComplaintsThe

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  BAIGlobal Expands Worldwide Division

  BAIGlobal Inc., Tarrytown, NY, has hired six market research professionals and expanded its Worldwide Services division to meet increasing demand to conduct

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  ONLINE MINI-ME: 3-D modeling enhances e-commerce sites

  It’s late. You’re tired. But you need a new dress for an important cocktail party in two days.So you log on to the Internet and check out your favorite