Agencies
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Agencies
POLITICS: Dole the DMer
Former presidential candidate Sen. Bob Dole will serve as a strategic consultant to EqualFooting.com, a B-to-B online marketplace. Dole will advise on
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Agencies
MEDIA WATCH: Click and Drag
That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject
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Agencies
SPEEDING SALES: COMPANIES WANT FAST AUTOMATION SYSTEMS THAT DO IT ALL
Companies automating their sales forces are demanding systems that can answer clients’ questions, gauge their buying intentions and manage relationships
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Agencies
E-mail Update: Trends and tips for beginning mailers
As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are
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Agencies
Wisdom on the Run
A column devoted to quick bits of wisdom chosen by some of our industry leaders has become an annual tradition at DIRECT. We all can get inspiration and
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Agencies
TOWER OF POWER: Tower Records builds sales with a new catalog search server
Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the
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Agencies
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
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Agencies
SEE, HEAR AND NOW…SNIFF ONLINE: Scent of E-commerce
Suppose you were browsing through an online food catalog and could smell the hot buttered popcorn or freshly baked cookies shown on the screen?Soon that
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Agencies
Utah Opts Out: Bills make driver and accident data off limits
Last month, Utah became the first state to prohibit the sale of its motor vehicle lists since the U.S. Supreme Court affirmed the 5-year-old federal Drivers