Agencies
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Agencies
PEOPLE: Caples Awards Win LaMotta
The John Caples International Awards selected Connie LaMotta of LaMotta Strategic Communications Inc. to promote and publicize the annual event, which
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Agencies
HACKERS: High-Tech Highwaymen
Let’s face it. Despite the rhetoric about its safety, the Internet remains a wide-open town living in fear of outlaws, not unlike a Wild West town in
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Agencies
LEGISLATION: NJ Bill Targets School
New Jersey is on its way to becoming the first state in the nation to require its schools to obtain a parent’s written permission at least two weeks prior
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Agencies
Cellblock Callers: Utah to end inmate work program
Utah inmates making telemarketing calls as part of a prison work program solicited the home address of an unsuspecting young Texas girl earlier this year,
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Agencies
Missouri Wants Do-Not-Call List
The Missouri House of Representatives has unanimously approved legislation authorizing the state to develop and maintain its own list of residents who
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Agencies
THE 12 FAILURES OF WEB MARKETING
There are 12 reasons business-to-business companies will not succeed with Internet strategies. For all the rhetoric, unless business owners and executives
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Agencies
Nova Express: DMer increases online efforts
Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue
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Agencies
From Yahoo! to Boo-Hoo?
The collapse of a leading online sports retailer has shaken U.K. confidence in the e-commerce boom. And it comes at a time when research suggests that
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Agencies
Corporate Formal
It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three
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Agencies
One-Stop Shopping: Adventa offers an online marketplace for DMers
A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based