Agencies
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Agencies
Hey Sailor, Want a Good Tome?
Like most business magazines, DIRECT receives a library full of books for review. Among those titles I get to peruse, there are some I feel more qualified
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Agencies
From Yahoo! to Boo-Hoo?
The collapse of a leading online sports retailer has shaken U.K. confidence in the e-commerce boom. And it comes at a time when research suggests that
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Agencies
Cash Infusion
Direct Equity Partners LP, New York, has invested $4 million in Mascot Network Inc., a provider of intranet services to colleges and universities.The
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Agencies
Safe Harbor: U.S.-Europe agreement should lower data transfer barriers
Wars have been started for some strange reasons. In the United Kingdom, Jenkin’s ear and the King of Spain’s beard spring to mind (don’t ask). Trade wars
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Agencies
Opting In: It pays to ask busy execs how they want to be contacted
Notwithstanding the hype and confusion to the contrary, the primary business purpose of a marketing database is to drive an optimal allocation of resources.
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Agencies
Hot Ticket: Tickets.com is now doing over a third of its business online
Tickets.com has not wasted any time.The ticket seller did 6.4% of its business online in the first quarter of 1999 – roughly the same percentage as total
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Agencies
What Was PBS Thinking When It Ran This Ad?
Puzzling headline and picture, followed by vapid copy that has little to say – this is our beloved PBS?My file of clipped ads crying out for makeover
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Agencies
PEOPLE: Caples Awards Win LaMotta
The John Caples International Awards selected Connie LaMotta of LaMotta Strategic Communications Inc. to promote and publicize the annual event, which
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Agencies
This Is a Test
The Children’s Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name
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Agencies
Want Postal Reform? Talk It Up!
Mailers’ postal reform efforts are entering a critical phase. The time left on Congress’ legislative calendar is limited. If you want to help avert a