Agencies
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Agencies
Crossroads or Dead End?
I’VE SAID THIS so many times that I’m tired of saying it: The U.S. Postal Service is at a crossroads.The postal governors know it. The House postal subcommittee
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Agencies
ACCOUNT ACTIVITY
[email protected] This Internet-generated list of 51,811 names offers mailers the chance to reach cooks at home by e-mail or direct mail. Cost: $225/M Selections:
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Agencies
EmailDirect Sues Exactis for $5.3 Million
EmailDirect Inc., Alisa Viejo, CA, has filed a $5.3 million lawsuit against e-mail distribution company Exactis.com, charging that Exactis failed to distribute
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Agencies
Slamming the Brakes on Postal Progress
When Congress created the bill that ultimately became the Postal Reorganization Act of 1970, it granted oversight of the new U.S. Postal Service to an
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Agencies
THE CLIENT SIDE: Mailers weigh in on issues in DIRECT’s annual List Roundtable
WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:
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Agencies
REGULATORY: EC Debates Safe Harbor Pact
AFTER THE European Parliament refused to endorse the Safe Harbor agreement, citing a lack of U.S. laws to protect the privacy of personal information,
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Agencies
The Rage of Consent
MARKETERS THAT believe getting permission to send e-mail to their customers equals a “get out of spamming accusations free” card are in for a rude awakening.
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Agencies
B-to-B the Latin Way
ONE ONLINE MARKETER is bringing the business-to-business marketplace – rapidly growing in the United States – south of the border.For the past few months,
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Agencies
A Simple Desultory Soporific
AS A RULE, when we discuss hot creative we point out what’s exciting, what wakes you up to take notice.We don’t discuss creative that might put you to