Agencies

• Agencies

  Getting Organized

  Manufacturer’s salespeople plug into a unified data source In a bid to enhance customer service, Cutler-Hammer, a Pittsburgh-based manufacturer of electrical

• Agencies

  Brave New Workplace

  Has the world really changed that much, or is it just me?I grew up in a world where most people worked 9 to 5 (unless they were on the night shift) and

• Agencies

  A Taste for Testing

  Highlights for Children experiments with premiums, polybags and price The bright blue 9-inch by 12-inch polybag is a real eye-catcher: A smiling snowman

• Agencies

  Furthering Automation

  Yellow Freight tries freeing agents for upselling, consulting Yellow Freight System Inc., an Overland Park, KS-based trucking freight consolidator, has

• Agencies

  E-Friendly Skies

  Online marketplace for corporate travelers promises a smooth takeoffFor corporate travelers sick of paying travel agents high commissions, Oracle Corp.

• Agencies

  SERVING THE CUSTOMER

  A message from H. Robert Wientzen, President and CEO, Direct Marketing Association If I had to summarize everything I have learned during my marketing

• Agencies

  COMMON GROUND

  The DMA communications staff has to serve both old and new members As little as 10 years ago, most members of the Direct Marketing Association were “traditional”

• Agencies

  Sweeping Up

  Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

• Agencies

  USPS and FedEx Discuss Alliance

  The U.S. Postal Service and Federal Express are discussing a potential strategic alliance, Postmaster General William J. Henderson said in September.

• Agencies

  Time Inc. Will Issue $4.9 Million in Rebates

  Time Inc. will refund $4.9 million to 6,000-plus customers who spent more than $500 during the last three years on the company’s “Guaranteed & Bonded”