Agencies

• Agencies

  Will the Real Elvis Please Stand Up?

  When a magazine page is laid out with headlines or text missing, the art department will usually type “FAKE” in bold letters in the missing copy’s place,

• Agencies

  Hitting an iNote

  New York start-up iWeb.com touts its iNotes as being conceptually similar to broadcast television. Not quite. For targeting potential customers, the product

• Agencies

  The Right Relationship

  What if we got it all right? What if we’ve finally created the tools and procedures necessary to manage and develop a direct marketing business? I think

• Agencies

  Split Decision

  Harris Interactive drops its suit against MAPS, leaving a trail of unanswered questions Harris Interactive ended its lawsuit against Mail Abuse Prevention

• Agencies

  DMA DIVERSITY

  As it grows in size, the DMA’s membership has also been changing in character Direct marketers have always been a diverse lot. But as evidenced by the

• Agencies

  WARNING SIGNS

  From taxes to privacy, DMers face daunting legal issues The direct marketing industry is now confronting the typical melange of legislative and regulatory

• Agencies

  PMG Says USPS Will Lose $300 Million

  The U.S. Postal Service expects to end its current fiscal year with a $300 million loss instead of a projected $100 million surplus, Postmaster General

• Agencies

  The High Cost of Turnover

  In an ideal world, we’d all like to think that the sales or service associates in our customer contact centers are shining examples of all your company

• Agencies

  DIRECT MAIL

  Politically Incorrect New York’s Time Warner Cable stopped a direct mail campaign last month after New Jersey Gov. Christine Todd Whitman complained it

• Agencies

  INSTANT RECOGNITION

  The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the demographic profile