Agencies

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  Speak Out

   

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  House Proud

  ELetter deal gives RE/Max agents new lease on direct mail rE/Max International Inc. has a new online strategy for its offline direct mail campaigns.The

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  PROPOSALS

  The Business of Desire A DIAMOND IS FOREVER. But that’s no excuse not to buy one at least every four years, according to J. Walter Thompson, representing

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  PRIVACY Gamble

  PROCTER & GAMBLE FEELS SO STRONGLY ABOUT PRIVACY THAT IT’S PUTTING THE CONSUMER IN THE DRIVER’S SEATaBOUT A YEAR AGO, when it started revamping itself

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  Cowan Is King?

  I read with considerable enthusiasm Henry Cowan’s letter to the editor in your September issue, where he asked that he be referred to as “Mother of All

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  Business as Usual

  Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT’S LIKE getting a notice from the Internal Revenue Service

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  Free Samples?

  Product giveaway comes with a price tag: users’ personal information TIRED OF FINDING your mailbox cluttered with those tiny samples of shampoo that you’ll

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  Runaway Refrigerators

  Directive would force electrical goods makers to recycle WHEN DID YOU BUY your washing machine? If you’ve moved since then, would you ever think to write

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  Dude, It’s for You

  Alloy targets teens with free voicemail service BE IT BY PAGER, cell phone, e-mail or good-old-fashioned handwritten notes passed in class, teenagers

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  Fresh Ideas From Dakin Farm

  Specialty food cataloger discovers innovative ways to build its customer baseONE WAY to get a customer’s attention is to offer him or her a hearty country