Agencies

• Agencies

  Economy Upgrade

  Catholic Relief Services revamps its database and Web site JUST BECAUSE Catholic Relief Services isn’t spending a lot of money to upgrade its Web site

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  Credit Those on the Journey

  Getting perspective on the road to one-to-one Those of us who write frequently about the new landscape of customer-centric commerce are often the most

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  ACCOUNT ACTIVITY

  Cancer Research The 470,798-name list from the American Institute for Cancer Research is newly managed by RMI Direct Marketing Inc.Lighthouse The Lighthouse

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  Standard Setting

  E-mail coalition proposes guidelines combating spam the Responsible Electronic Communication Alliance set out its proposed best practices and enforcement

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  Internal DEBATE

  EXPERTS DISCUSS PRIVACY – AND WHAT CAN BE DONE ABOUT IT – IN A DIRECT ROUNDTABLEMIXED OPINIONS ABOUT PRIVACY exist even within the direct marketing world.

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  SHOWBIZ

  Web Walk of Fame CAN MODERN SCIENCE make it possible for someone to leave his or her footprints in cyberspace?The Hollywood Chamber of Commerce and classic

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  Loyalty? It’s in the Bag

  GIVEN THAT A RETAILER buying bags in quantity today likely won’t need to replace them for two to five years, how has online marketer eBags, which launched

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  Henricks Moves to R.R. Donnelley

  Susan Henricks has resigned as president of Omaha, NE-based infoUSA’s Donnelley Marketing division to take a position with R.R. Donnelley & Sons Co. in

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  No Farce

  At first glance, I thought this column was a farce (The Makeover Maven, DIRECT, Sept. 15).I saw an eye-catching ad subject to a makeover that would not

• Agencies

  Know-Your-Caller Act Heads to Senate

  TELEMARKETERS would be prohibited from blocking their telephone numbers on caller-identification equipment under a bill the House of Representatives approved