Agencies
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Agencies
Loyalty? It’s in the Bag
GIVEN THAT A RETAILER buying bags in quantity today likely won’t need to replace them for two to five years, how has online marketer eBags, which launched
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Agencies
Veterinarians
FEWER MEN are becoming veterinarians. Within a decade women will dominate the profession, if present enrollment trends continue at the nation’s 27 veterinary
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Agencies
E-MAIL LISTS
Pogo.com The Pogo.com opt-in e-mail list names more than 600,000 Internet users who log onto Pogo to play family games. Some 60% buy products and services
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Agencies
Culinary Journey
Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade
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Agencies
How to Organize Database Priorities
WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation
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Agencies
Big News Seen Through a Glass, Darkly
LG InfoComm seems to have made a breakthrough in handheld devices – but it’s hard to tellTHIS COLUMN is supposed to be devoted to putting disappointing
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Agencies
Optimal OPT-IN
Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online
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Agencies
Former YesMail CFO Returns as President
YesMail.com, New York, has named Dave Menzel president. He had previously worked for YesMail as CFO from initial financing through its IPO and subsequent
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Agencies
E-mail…Yeah, That’s the Ticket
Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order
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Agencies
Tasteful Tryst
Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com