Topic

Agencies

  • Loyalty? It’s in the Bag

    GIVEN THAT A RETAILER buying bags in quantity today likely won’t need to replace them for two to five years, how has online marketer eBags, which launched

  • Veterinarians

    FEWER MEN are becoming veterinarians. Within a decade women will dominate the profession, if present enrollment trends continue at the nation’s 27 veterinary

  • E-MAIL LISTS

    Pogo.com The Pogo.com opt-in e-mail list names more than 600,000 Internet users who log onto Pogo to play family games. Some 60% buy products and services

  • Culinary Journey

    Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade

  • How to Organize Database Priorities

    WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

  • Big News Seen Through a Glass, Darkly

    LG InfoComm seems to have made a breakthrough in handheld devices – but it’s hard to tellTHIS COLUMN is supposed to be devoted to putting disappointing

  • Optimal OPT-IN

    Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

  • Former YesMail CFO Returns as President

    YesMail.com, New York, has named Dave Menzel president. He had previously worked for YesMail as CFO from initial financing through its IPO and subsequent

  • E-mail…Yeah, That’s the Ticket

    Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

  • Tasteful Tryst

    Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com