Topic

Agencies

  • Fresh Ideas From Dakin Farm

    Specialty food cataloger discovers innovative ways to build its customer baseONE WAY to get a customer’s attention is to offer him or her a hearty country

  • SEMINARS

    INSTANT RECOGNITION The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the

  • E-MAIL LISTS

    Audio Catalog Ride-along This new ride-along from Leon Henry Inc.’s LH Management Division offers a potential circulation of 600,000 a year. Inserts ride

  • TO BE B-to-B virtually

    The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

  • Some Fake Head Here

    Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as

  • DoubleClick Picks Up @plan for $120M

    ONLINE ADVERTISING AGENCY DoubleClick Inc., New York, will acquire online market research company @plan for approximately $120 million in stock and cash.

  • Culinary Journey

    Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade

  • NEW LISTS

    Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes.Walking

  • Not Your Typical Web Banner Ad

    Britten Media goes after B-to-B and B-to-C event promotion opportunitiesPROUD PARENTS celebrating a new birth, Joe’s Tavern hosting a Monday Night Football

  • INFORMATION

    DATA TO GO The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs