Agencies
-
Agencies
Fingerhut’s Bad Debt File Up for Sale
Federated Department Stores Inc. plans to auction off 17 million of Fingerhut’s unpaid customer accounts totaling $2.4 billion in bad debt. The selloff
-
Agencies
REGULATORY
Nonprofit mailers are expected to save more than $1 billion in postage next year under a rate relief bill signed into law last month by President Clinton.
-
Agencies
Privacy Odyssey
One thing is clear: When we discuss privacy, we’re talking only about the collection and use of data Confused about privacy, even after reading our big
-
Agencies
Pins & Needles
A Los Angeles law firm pulled the plug on a mailing because recipients were afraid to pull the pin on its content a paperweight that looked an awful lot
-
Agencies
Beyond Opt-in vs. Opt-out
The issue of opt-in vs. opt-out is at the center of the privacy debate. But the options are misunderstood by consumers, they are disruptive to business
-
Agencies
LOSER’S CIRCLE
I wish DIRECT had called to suggest I write a report on the worst direct response campaigns of the year. Most of those that came to my door or online
-
Agencies
Espaa Go Bragh
Does the luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in
-
Agencies
Hal Crandall Calling
The Direct Marketing Association’s recent fall conference was one sad event. Hal Crandall had died on Oct. 4 at 73. Not that I ever saw Hal much at these
-
Agencies
WEFA: THE MORE THINGS CHANGE
Direct marketing spending grew by 7.8% annually between 1995 and 2000, according to the DMA’s latest economic impact study conducted by The WEFA Group.