Agencies

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  P&G Mystery

  Re: “P&G Goes One-to-One,” DIRECT, October I don’t understand why Procter & Gamble, the world’s largest consumer goods company, the company that invented

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  E-MAIL MAKES THE A-LIST

  DMers turn from traditional media and embrace online efforts PICK a marketing channel, any marketing channel. Chances are its use declined in 2000 from

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  Boo! Tales From the Direct Side

  Just before Halloween, I noticed something very scary lurking in the corner of my living room: a pile of untouched catalogs.Late summer each year, I start

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  The Numbers Game

  WHEN THE RESULTS of this year’s DIRECT survey first came in, I felt like demanding a manual recount. Instead of the modest shifts we tend to see from

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  Candy Lovers

  SOME 75% of adults regularly buy or eat candy. Those with the biggest sweet tooth are 18- to 24-year-olds living in households with five or more people

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  DOT-COM DUMPING GROUND

  Sites Track Flops EVERYONE KNOWS E-COMMERCE is in shakeout mode. Not a day passes without another previously promising dot-com running aground – or going

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  EFFECTIVE SOUND EFFECTS

  Web (Footed) Promo AN E-MAIL forwarded by a roving correspondent contains these instructions:”Call National Discount Brokers at 1-800-888-3999. Listen

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  An Eye on E-mail

  Monitoring service lets marketers create e-mail addresses and track what’s sent to each oneTHE ABILITY to seed a file with decoy names has helped direct

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  Priceline Trims Staff; CFO Resigns

  NORWALK, CT-BASED Priceline.com Inc. plans to cut 16% of its work force. Heidi Miller, the high-profile CFO of the firm, resigned, reportedly saying she

• Agencies

  MyPoints Chief Exec Markowitz Resigns

  Steve Markowitz has left his position as CEO at MyPoints.com, San Francisco. He will remain with the company as chairman of the board of directors through