Agencies

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  Not-So-Easy Elegance

  Ralph Lauren’s new Web site lets you linger too long Ralph Lauren’s design empire – from clothing, accessories and home furnishings to the boutiques they’re

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  Card Decks and Inserts

  AT&T Wireless Statements This insert program will reach 6.3 million AT&T Wireless long-distance customers. They travel frequently, averaging 11 overnight

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  E-mail Lists

  App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application

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  InfoUSA Trims Staff

  InfoUSA Inc. has eliminated 325 jobs and significantly reduced its online activities. The Omaha, NE database marketing company also cut 63 positions at

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  Play It Again

  Tempo Awards give CADM’s DM Days & Expo a whole new beat SYNERGY’S THE THING this year at the Chicago Association of Direct Marketing’s annual DM Days

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  Rocket 88, Where Are You?

  OLDSMOBILE IS COMPLAINING that sales just ain’t what they used to be.Well, let’s see. There’s a sameness to most cars today. You’re sitting next to one

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  Some Happy Returns

  By cutting return rates, marketers can increase sales and profits CONSUMER direct marketers are scrambling to find innovative approaches to reduce the

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  Get It on Tape

  IRMA urges DMers to use VHS The International Recording Media Association’s latest effort to promote VHS tape’s survival well into this decade focuses

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  One Year On

  WHAT A RELIEF – WE’RE FINALLY IN THE YEAR 2001.This time last year, you couldn’t open a newspaper without seeing some sort of “Best-of” list, as in “The

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  The Art of Business Writing

  BUSINESS WRITING, for the most part, involves putting together a report or presentation that explains why you’re doing what you’ve been doing.There are