Agencies

• Agencies

  LIST REPORT: Hot Streak

  The dot-com boom created new business for list vendors in 2000 THE DOT-COM EXPLOSION helped create a banner year for the list industry – at least according

• Agencies

  Q&A

  With Jonathan Bulkeley An Internet “veteran” discusses the role of content in the new mediaGiven a choice, most magazine editors would spend their whole

• Agencies

  Grass Roots Marketing

  Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.

• Agencies

  Just Say Yes

  YesMail’s lists reach willing audiences Crafting a message is only half the battle in direct marketing. The other half – reaching a receptive audience

• Agencies

  Stemming the Flow

  CRM helps Santa Rosa, CA, keep track of citizens affected by its pipeline projectThe city of Santa Rosa, CA, manages one of the country’s largest agricultural

• Agencies

  Figuring on Speech

  Merrill Lynch system builds efficiency, employee morale One large financial services firm has decided it was worthwhile to add a human touch to the beeping

• Agencies

  Postmodern DM

  Design magazine launches in style DWELL is a new bimonthly magazine dedicated to sleek modern home design and architecture. However, its subscription

• Agencies

  THE MAKEOVER MAVEN: Paving the Road to Vagueness

  Cruel World, an online career service, succumbs to the siren song of cleverness with a misguided attempt to attract prospectsTHOSE RUMBLING SOUNDS you

• Agencies

  MEDIA UPDATE: Split Tests

  DMers find that both e-mail and paper mail play a role in the media mixSTILL WAITING for e-mail to replace paper mail? Don’t hold your breath.Some DMers

• Agencies

  Farming Out Phones

  Corral West opts to outsource its teleservices rather than upgrade One of Corral West Ranchwear Inc.’s first moves after buying its way into the catalog