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Agencies
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True North acquisition extends Interpublic’s dominance in the promotion market.
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Agencies
FRANK JOHNSON: The Way It Was
The legendary direct mail copywriter did more than invent the Johnson Box On May 2, 1941, Frank Johnson submitted six direct mail letters and a cover memo to Francis DeWitt Pratt, the circulation manager of Time Inc. Although he later called Pratt “a very bad judge of good copy,” the young copywriter wanted something from him…
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Agencies
ALTERNATIVE MEDIA: Big Response in Small Packages
Mini-catalogs can be an effective prospecting tool
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Agencies
Soft Landings
Economic slowdown causes a shift in client priorities, say CRM systems vendors
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Agencies
CRM: Profitable Multichannel Marketing
Balancing the cost to serve customers with realized revenue
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Agencies
SECTOR REPORT: RETAIL — Faith-Based Data
Parable Group, the Christian product seller, will soon be able to track customers across all channels