Agencies
-
Agencies
3 Truths About Machine Learning for Marketing
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.
-
Agencies
Plans to Rebrand MGM Halted After Las Vegas Attack
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price.
-
Agencies
Evolve or Perish: Walmart CMO Tony Rogers Says
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.
-
Agencies
How Truly Just Brands Give Back During Disasters
Consumers want brands to live a cause. Here are a few great examples of brands
that went above and beyond in recent disaster relief efforts. -
Agencies
Kate Spade Taps AR to Get Customers into New Paris Store
At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences. -
Agencies
AR, Experiences, Unleashed to Regain Toys ‘R’ Us Customers
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers
coming to its stores with a pitch for “free play.” -
Acquisition
How Birchbox’s One-Day Social Media Event Drew Astonishing Results
Hear from Birchbox’s CMO on how it built a “war room” to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
-
Agencies
Technology Trailblazer: Patrón Innovates with New Apple AR Tech
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience. -
Agencies
Nerf Guns and ABM Help Cybereason Hit Targets
A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
-
Agencies
B2B Content Marketing Success Improves: Survey
Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.
